Landing Page Heatmaps: Clicks, Scroll Depth & Attention

Heatmaps visualize how visitors interact with a page and can help you form better optimization hypotheses.

Click maps

Show where visitors click or tap. They can reveal ignored CTAs, unexpected clicks and competition between actions.

Scroll maps

Show how far visitors travel down a page. Use them to see whether important content is being reached.

Attention maps

Some tools estimate where visitors spend time. Treat this as behavioral evidence, not proof of why someone behaved that way.

What heatmaps cannot tell you

They show behavior patterns, not motivation. Pair them with analytics, user research and experiments before making large conclusions.

Leadpages context

Leadpages currently includes built-in heatmaps on Optimize and above, keeping the behavioral view close to the page editor and testing workflow.