Landing Page vs Website

A landing page is one focused destination; a website is a broader system of pages, navigation and goals.

Scope

Websites support multiple audiences and tasks. Landing pages reduce scope to a campaign goal.

Navigation

Websites need navigation. Landing pages often minimize it to reduce competing actions.

Content depth

A website can educate across many pages. A landing page must provide enough information for one decision without becoming a full site.

Use both

Most businesses benefit from a website for discovery and trust plus campaign landing pages for focused acquisition.