What Is a Sales Page?

A sales page is a landing page built to move a visitor toward purchasing an offer.

What it must answer

What is the offer, who is it for, why does it matter, what is included, what proof supports it and what happens after purchase?

Length

Length should follow complexity. A simple low-risk purchase may need little copy; an expensive unfamiliar offer usually needs more explanation.

Checkout flow

Keep the transition from sales page to checkout consistent in offer, price and expectations.

Measurement

Track purchase conversion and downstream outcomes, not only button clicks.