Squeeze Page vs Landing Page

Every squeeze page is a landing page, but not every landing page is a squeeze page.

Squeeze page

Primarily designed to capture a small amount of contact information, usually in exchange for a simple resource.

Landing page

Can support a wider range of goals including trials, demos, bookings, purchases and registrations.

Which to use

Use a squeeze page when the offer and ask are simple. Use a longer landing page when the visitor needs more explanation, proof or objection handling.