Leadpages Pricing: What the Current Plans Cost

Leadpages currently offers three main full-platform plans—Grow, Optimize and Scale—plus lower-cost publishing options that are not equivalent to the complete CRO platform.

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Current full-platform pricing

Plan	Monthly	Annual equivalent	Notable current inclusions
Grow	$99/mo	$79/mo billed annually	Unlimited pages, 4 custom domains, A/B testing up to 6 variants, 5 active integrations, 1-year analytics retention.
Optimize	$199/mo	$159/mo billed annually	Smart Traffic, smart personalization, heatmaps, 3 team seats, 10 active integrations, 2-year analytics retention.
Scale	$399/mo	$319/mo billed annually	Higher limits and broader team/organization capabilities.

Pricing checked against Leadpages support documentation last updated August 20, 2026. Packaging can change.

Grow: the core platform

Grow is currently $99/month or $948/year. Leadpages lists unlimited pages, four custom domains, three blogs, A/B testing with up to six variants per page, three brand kits, one year of analytics retention, five active integrations and 40,000 AI credits per month.

Optimize: testing plus smarter routing

Optimize is currently $199/month or $1,908/year. It adds Smart Traffic, smart personalization, real-time analytics sync, heatmaps, three team seats, more integrations and longer analytics retention.

Scale: broader team and usage needs

Scale is currently $399/month or $3,828/year. It is aimed at larger operations that need higher allowances and broader organizational support. Verify the live feature table if you are evaluating this tier.

What about the cheaper publishing plan?

Leadpages also markets a lower-priced HTML publishing option. Treat that as a different product scope rather than assuming the lowest advertised number buys the entire Leadpages conversion platform.

How to choose

Choose the lowest tier that supports the workflow you will actually use. If manual A/B testing is sufficient, Grow may be enough. If you want built-in heatmaps and Smart Traffic, compare Optimize. Do not pay for higher limits simply because they exist.

Source: Leadpages support article “Plans, Pricing & AI Credits,” last updated August 20, 2026.

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